Naveen Hariprasad

My email marketing campaign drove over 900 webinar registrants and 500 attendees, with 300+ viewed recordings. I developed all assets internally, building a cross-client compliant email template that could work in webmail clients and drive qualified leads to our client.

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Contract Callers Inc. needed a new consumer-facing site for debtor payments. They also wanted to be able to increase consumer awareness as part of an internal mandate. This site is one of our rare B2C projects, which allowed for a different tone and friendlier design. I designed wireframes based on client specs and created the design in Photoshop. It's one of my favorite sites that we've developed internally for a client.

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I designed and built this marketing template for the healthcare receivables sector. It is being used to promote a healthcare newsletter and other materials to prospects as part of a content marketing nurture stream.

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Kaulkin Ginsberg wanted a way to promote their 20th anniversary, so I designed this microsite to highlight their 20 years in the ARM industry. There are two components - a "deal wall" which highlights all transactions in the firm's history, and a bookshelf with various bits of information and facts.

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Monarch has rebranded and as such they require a new website. We're working on this project right now but I thought I'd include my original design files. We're working with Monarch to create content marketing plans that are built around educating, nurturing, and finally, capturing qualified leads - something they've never done before. It's refreshing to see a client in this industry grab hold of this concept.

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NCO is one of the largest collection agencies in the world, and as such they service many utility providers. Our editorial team developed a niche sector branding guide for utilities collections, which touched on the nuances of maintaining a positive brand image in an ever-increasingly aware consumer market.

I created the report design and also wrote conversion copy for the landing page.

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NCO worked with us to create several sector-specific reports to target their niche markets. This report focuses on how the student loan receivables market can improve efficiencies when seeking to recover debt.

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I designed this site as a landing page for a conference. It turned into a nice way to aggregate all of our marketing-focused content for a short time, and we still use it as a reference for clients interested in marketing or custom content. It features actionable tools and strategy for small businesses, customized for our industry.

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I built up a marketing program for this new line of business with a major challenge - the industry is terrible at marketing and does not really see an inherent value in it. I created this piece with education in mind, seeking to show ARM firms that marketing is an integral part of any winning strategy.

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This project include several parts - "textbook" chapters focused on each type of service; a landing page for each chapter; and a monthly nurturing message that pushes each chapter and several resources to prospects.

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Back when Google+ was new, I wrote this blog on what small businesses should know about the new social media site. It was well-received around the web and even got tweeted by @Forbes, so that was pretty cool. Additionally, I was the number 2 result for Google+ for several hours, which is good lesson about content's role in marketing and SEO.

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